CueThink aims to provide better engagement with students regarding their education and more data for teachers on students' performance. It's a win-win situation for all, on a national issue close to home for many. We sat down with CEO Sheela Sethuraman for her thoughts on the future of mobile and education.
1. What is your “elevator pitch”?
A number of students lose interest in mathematics by the time they reach middle school. They either experience "math anxiety" or feel they are not adequately challenged. While the Common Core State Standards, adopted by 48 states in the U.S., emphasizes higher order thinking and problem solving, schools continue to focus on procedural skills. At CueThink, we are building an iPad app called Quantum to develop math problem solving skills for middle and high school students. We are leveraging what students enjoy doing outside of classroom - social media, gaming and content creation - and bringing it into the classroom. The core of our platform is the creation, curation and evaluation of student "thinklets" - video vignettes of a learners' thinking process as they solve problems. When we tested our app in different classrooms, more than 90% of the students said they preferred Quantum because of the following reasons: "I can focus more when I am recording", "I can double check and record and get other people's input", "It is very useful on getting other people’s perspective and their views on the problems”. For the students, we help develop systematic problem-solving skills, enable sharing and learning from peers, improve math language and create a rich portfolio of strategies. For teachers, we provide opportunities to observe every student's thinking process, obtain samples of typical student errors, engage expert and novice learners alike and meet Math Common Core expectations. We plan to make the app free for all students to use and charge for access to the "teacher dashboard" where teachers can create or customize content, create learning pathways and view recommendations on instruction based on student interactions.
Monday, November 25, 2013
Friday, November 15, 2013
Mobile Women to Watch 2014 Summit on Tuesday, Nov. 5 in New York. Just over 100 attendees joined the Mobile Marketer team to listen to female executives from Ford, Macy’s, Gilt Groupe and others discuss their mobile strategies, as well as the opportunities and challenges that women face in mobile marketing today.
Tuesday, November 5, 2013
Women in Wireless would like to congratulate Mobile Marketer's Mobile Women to Watch 2014! Join our organization today to connect with women in digital and mobile media. We encourage you to check out our site, join a local chapter, and join our networking platform.
Wednesday, October 30, 2013
We sat down with Zoe Barry, the CEO and founder of ZappRx, to learn more.
1). What is your "elevator pitch?"
The current process for generating (and filling) an RX is outmoded and inefficient. Most notably, patients are "excluded" from the workflow. ZappRx is a care coordination platform that electronically connects all stakeholders necessary in the life cycle of a script - from order generation, to fulfillment and refill request. With our technology, doctors can electronically route an RX to a patient via the ZappRx app. Patients can combine an RX + Insurance + Payment info into a single QR code to expedite the checkout process at pharmacies (with the added perk of an express line, so no more waiting in lines). This simultaneously reduces the administrative burden for Pharmacists