Brands Going Local: Local marketing has shifted from traditional channels into digital channels that offer powerful solutions for brands to reach their local consumer exactly where they are. Mobile, social, search, and other local digital ad technologies and platforms are quickly becoming a must as brands seek higher ROI and have a need for a one to one connection with consumers so close to retail. These digital channels are very fluid and now advertisers are racing to take advantage of the precise targeting solutions. As digital channels are more measurable, so flows the money into these rapidly evolving and effective local marketing technologies and platforms.
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