Monday, July 18, 2011

5 Ways to Build Your Digital Brand

by: Melissa Fudor

Its really rude to ramble on and on about yourself - and when promoting your startup or personal brand, it can’t be more true.  Think of marketing your brand as a friend to friend recommendation instead of a flyer being passed out on the corner of 41st & 6th that I throw away at 42nd & 6th (seriously, do I really look like I’m in need of a lap dance?). Here are the top five:

1. Twitter
Welcome to Obvious-ville. Yes, Twitter may be the easiest tool to reach the masses, but there is a right way and a wrong way to go about it. The most annoying thing to see on twitter is someone telling me to “Check this out” fifty different ways. Avoid a one-way conversation, engage your following by providing useful information about your industry so you stay ‘top of mind’ whenever they are looking for the tools you offer. Provide great content, add personality, and most of all - be authentic.  Here’s some really great examples of social media mistakes.

2. Blogging
Retweeting content is great - but being a thought leader and creating content that people will retweet is even better.  Blogs don’t have to take up too much time - with practice your posts can take all of 10 minutes a day to update.  Saw a great article on TechCrunch or ReadWriteWeb?  Provide a link onto your blog with comments on what you likes (or disliked) about the article and build from there. Share your top five articles of the week to help keep track of inspiring content - it will also have a permanent home that you can reference in the future.

Not a writer?  Try video-blogging.  Not only does it give your fingers a much needed vacation, but its excellent public speaking practice. Whatever route you want to go with your blog, just remember to keep at it!  Schedule in an update at least twice a week to provide consistency.

3. Commenting on Tech News
Ever come across comments on news articles that provide more useful information than the content itself?  TechCrunch and Mashable often have highly influential players commenting on breaking news (see Brandee Barker of Facebook’s comments on this TechCrunch article). Its a great way to get your name out there and your thoughts expressed, and for a subtle plug, include your title and company name at the end of your comment.

4. Speaking at Panels
When you’re not sharing content on twitter, your blog, or tech news sites, offer your expertise at a conference that cater to your industry niche.  It may be daunting at first (most of us haven’t gotten over our fear of public speaking since grade school) but it truly is one of the best ways to get your name (and your company’s name) out there. You won’t be speaking at SXSW right off the bat, but start off at smaller, local conferences and work your way up.

5. Getting others to blog for you
Watch out for blogs that host a “10 Startups to Watch” series like this one. The easiest way to get your name out there is to let others do it for you!

No comments:

Post a Comment