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Friday, February 22, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away! TOP 5 STORIES OF THE WEEK 1. Is the product upgrade cycle in jeopardy of failing?
Nowadays, it seems like new smartphones and tablets are released every month. With endless upgrades and system improvements left, many manufacturers may leave would-be buyers perpetually on the sidelines. (Read full article)
2. Proving ROI Biggest Hurdle For Companies Investing In Mobile Marketing And Staff
The drumbeat we have heard all year about the need to prove mobile ROI just gets louder with the latest Forrester Consulting survey of 155 enterprise executives responsible for hiring marketing staff (commissioned by Aquent). Of the staffers surveyed, 68% said they need to “prove that mobile marketing has a positive ROI” before hiring mobile marketing talent. This was far and away the leading hurdle to further staffing investment in a field -- more than double the 30% who also said they needed first to earn executive support for growing the mobile marketing effort. (Read full article)
3. Mobile ad options expand, incorporate unique device capabilities
The improvements in mobile ad inventory are one of the most important factors influencing pricing. Brand advertisers are paying premium rates to deliver immersive mobile experiences with rich media and mobile video formats. And overlaying targeting parameters can drive prices up further. Industry organizations such as the MMA and the IAB are creating mobile ad standards to facilitate the development and buying of these newer format types, which, given time, may ease prices of rich media and video formats. (Read full article)
4. In 2013, Mobile, Social Lead Shift From Traditional Media to Digital
As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Traditional mass media once offered marketers the benefit of reach, but now, fragmented and dwindling audiences, as well as comparatively cruder metrics, have led marketers to focus their efforts on digital media. Print media has suffered the greatest loss of interest, with about three in 10 respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. More than one out of five respondents even expected TV to see decreased attention. (Read full article)
5. Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013 http://marketingland.com/mobile-email-opens-41-percent-33980
The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, cable and telecomm, etc.). (Read full article)
JOBS Manager, Business Development Company: Jumptap Location: San Francisco, CA Sr Account Executive- Central Company: Crackle Network at Sony Pictures Location: Chicago, IL Director of Business Development Company: Onswipe Location: New York, NY Director of Global Marketing Programs Company: Fiksu Location: Boston, MA Senior Director, Global Marketing Finance Company: Groupon Location: Chicago, IL

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