Friday, March 29, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. Velti Rolls Out Mobile Ad Network
The rollout of Velti Media will help the company achieve its goal of expanding business in North America, since the bulk of traffic -- as well as agencies, advertisers and publishers -- is coming from the region, notes Subramanian. But it’s already a crowded market, with ad networks like Millennial Media, Google’s AdMob, Jumptap, Mojiva and InMobi. (Read full article)

  2. The Numbers Around Mobile Commerce
$55 billion projected to be spent on mobile by retailers in two years, up from $28 billion this year. (Juniper) 32% research and purchase on a smartphone, 47% research and purchase on a tablet. (Lenovo) $20 billion in mobile sales at eBay expected this year, up from $13 billion last year. (eBay) 85% of people would rather go without water than their mobile apps. (Apigee) 52% of smartphone users prefer showing a coupon to a cashier, 24% prefer scanning-based methods. (RadiumOne) (Read full article)
  3. Brands Name Their Top Mobile Myths
Digiday spoke to brand executives to get a sense of what these myths and misconceptions are. The gist: Mobile is a mindset, not a technology, and consumers are using their phones for more than just social networking and playing games. (Read full article)
  4. Mobile Usage Is Rocketing Search Efforts
Over the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25% -- with local searches playing a particularly important role, according to the study of some 3,000 users of local business Web search. (Read full article)
  5. March Madness Blows Old Mobile Video Records Off The Court
NCCA-App-BMobile usage usually spikes on weekends anyway, as people tend to be away from their desktop computers. But in this case the growth might also be chalked up to increased awareness of the app’s mobile TV viewing capabilities through onscreen mentions, online mentions, and enhanced presence in various app stores. Users were being pushed to the NCAA March Madness site from CBS Sports as well as (Read full article)    

Company: BrightRoll
Location: San Francisco, CA
Company: Horizon Media
Location: New York, NY
Company: Burst Media
Location: Burlington MA
Company: Amazon
Location: Studio City, CA
Company: InMobi
Location: San Francisco, CA

1 comment:

  1. If you're looking for a reputable contextual advertising network, I suggest that you check out Chitika.