Friday, March 1, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. Apple iAds with digital rewards generate higher click-through rates than standard offers
Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods. (Read full article)

2. Tommy Hilfiger exec: Consumers touch retailers at different touch points
A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers. (Read full article)
3. Retailers focus on flash sales as mobile changes how consumers shop
With flash sales sites such as Gilt Groupe and Rue La La posting significant growth during the recent holiday season ??driven in large part by mobile users ??other retailers are looking to get in on the action with their own flash sales offerings. Several ecommerce Web sites who focused on limited-time sales, also known as flash sales, saw revenue jump as much as 50 percent during the 2012 holiday shopping season and reported similar jumps in mobile traffic and sales. The success of flash sites suggests it is becoming a mainstream retailing concept. (Read full article)
4. Cross-platform will dictate content in 2013
As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span the desktop, smartphones and other connected devices. (Read full article)
5. Mobile Ad Options Expand, Incorporating Unique Device Capabilities
The improvements in mobile ad inventory are one of the most important factors influencing pricing. Brand advertisers are paying premium rates to deliver immersive mobile experiences with rich media and mobile video formats. And overlaying targeting parameters can drive prices up further. Industry organizations such as the MMA and the IAB are creating mobile ad standards to facilitate the development and buying of these newer format types, which, given time, may ease prices of rich media and video formats. (Read full article)


UX Designer
Company: ZocDoc
Location: NYC

Account Executive
Company: DataXu
Location: San Francisco

Director, Mobile Marketing
Company: Office Maxx
Location: Naperville, IL

Senior Partner Marketing
Company: HTC
Location: Bellevue, WA

Director of Marketing
Company: Zmags
Location: Boston

1 comment:

  1. If you are looking for a reputable contextual ad company, I suggest that you try Propeller Ads.