Friday, March 22, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. Mobile Payments Still Lack Clear Winner
M-commerce may have been overshadowed lately by the buzz around wallets and m-payments systems, but it remains a rapidly growing segment of a smaller base. It currently represents about 12% of total U.S. e-commerce sales, while e-commerce is about 10% of all retail sales. (Read full article)

   2. Mobile Tracking Time Ramps Up Brand Marketing
...many more people in China and India find the concept of a smart TV, or Internet-connected TV, appealing than data shows those in the U.S. do. On the fashion front, data shows 60% of Brazilians are interested in their appearance compared to 35% globally. (Read full article)
  3. Body Language Tips for Women: How to Look as Powerful as You Feel
Using too many head tilts. There was a great episode of Friends where Phoebe and Monica tilted their head as they asked the just divorced Dr. Richard Burke how he was. He said well you clearly heard about my divorce because they tilted their head when they asked. The head tilt signified that they were sympathetic and really trying to be listening and involved. Carol also points out that this is a particularly feminine gesture. She said, “As such, head tilts can be very positive cues, but they are also subconsciously processed as submission signals. TIP: Use head tilts when you want to demonstrate your concern for and interest in members of your team or when you want to encourage people to expand on what they are saying. But when you need to project power and authority, you should keep your head straight up in a more neutral position.

Physically condensing. Carol says women tend to condense their bodies, keeping their elbows to their sides, tightly crossing their legs, stacking their materials in small, neat piles, and contracting their bodies to take up as little space as possible. She points out that high status males do the opposite. We would probably never see Donald Trump trying to make sure his work area was super neat. Men tend to expand into available space and take up room. TIP: Carol says, “Remember that status and authority are nonverbally demonstrated through height and space. So stand tall, pull your shoulders back, widen your stance, and hold your head held high.” Goman is not saying to stretch and put your feet up but to sit up, widen your stance and take your stuff and spread it all over the table like a dog marking its turf. (Read full article)
  4. Mobile Email - Metrics and Quick Wins
mobile-inbox-1Use all 80 characters shown in the mobile inbox to entice your readers. Not all will be visible in the desktop inbox, so front-end load it with the most important content. Give your pre-header language the same care and attention that you apply to your subject line.  (Read full article)

5. Mobile’s Next Big Opportunity
First it was SMS databases. Marketers hurried to roll out their own vanity short codes and built out lists of loyal customers. Then all the action was happening around the mobile Web. After the first iPhone was released, marketers set their sights on apps. What’s next?  (Read full article)  

Company: Facebook
Location:  New York, NY
Company: SapientNitro
Location: Chicago, IL
Company: Twitter
Location: San Francisco, CA
Company: Live Nation
Location: Hollywood, CA
  Director Mobile
Company: Travelocity Global
Location: Dallas, TX

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