Friday, March 8, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. IAB, MMA and MRC release in-app mobile ad guidelines
They address such topics as viewable impressions, application testing and release processes, ad impression tracking accuracy and general reporting parameters for in-app mobile advertising. (Read full article)

   2. Guess Who's Planning to Spend Big in Mobile? CPG Advertisers
Overall, advertisers and agencies said mobile was the medium they were most confident would see increased spending this year, with 64% saying they planned to increase spending in mobile advertising over the next 12 months. Still, a third of that group say ad spending in the medium would remain the same in 2013. (Read full article)
  3. Stepping up to the challenge of mobile ad monetization
The most notable change from comScore’s traditional MediaMetrix report are the overall audience increases for media properties with a large mobile presence. The report demonstrates how significant and important mobile audiences are becoming to digital media properties. (Read full article)

  4. Mobile Video Consumption Is Only Going To Grow
With the amount of resources and coders that Facebook is now throwing at mobile, the company is not going to sit idly by and accede the mobile video space to Twitter. And, frankly, neither will Google either. One of the stand-out features of Google+ has been its video Hangouts, which allow users to participate via their mobile devices. (Read full article)
  5. Study: Many Brands Clueless on Meeting Mobile Customer Needs
Fifty-six percent of respondents rate their mobile sites as average or below. Thirty-seven percent and 36 percent say the same for their tablet apps and smartphone apps, respectively. Only 11 percent (tablet apps), 9 percent (smartphone apps), and 6 percent (mobile sites) call their programs state-of-the-art. (Read full article)  

Company: LinkedIn
Location: San Francisco, CA
Company: Adelphic Mobile
Location: Waltham MA
Company: Sears Holdings
Location: Chicago, IL
Company: M&C Saatchi Mobile
Location: New York, NY

No comments:

Post a Comment