Friday, April 19, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There via
In the no-kidding department of research, a new study found that even though more than half (53%) of women have up to five shopping apps on their smartphones, most (76%) prefer to shop for clothes and shoes in a retail store rather than through an app. While hardly a surprise, the same study also contains some insights for how marketers and retailers can engage with female shoppers on location. (Read full article)

   2. Los Angeles Girl Scouts Will Get Game Design Merit Badge! via
GSGLA Chief Executive Officer Lise Luttgens added, “Girl Scouts has a long history of developing pioneers in the fields of science and technology, so we are excited about collaborating with Women in Games International to ignite girls’ interests in [Science, Technology, Engineering and Math] STEM-related subjects." (Read full article)

3. Is mobile a more important ad medium than TV? Facebook thinks so via
Smartphone penetration in the United States reached 57 percent earlier this year, according to comScore, meaning there are already a significant number of Americans marketers that can potentially reach consumers via mobile phones. Adoption levels have not stopped growing, either. (Read full article)

4. Study: Mobile And Tablets Driving US Paid Search Spend via
Consumers increased click volume on smartphones by 86 percent YoY.  And despite a 10.4 percent drop in smartphone CPC, total advertiser spend on smartphones was up 68 percent YoY. Total spend on tablets went up 135 percent YoY. (Read full article)

5. IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google via
“Mobile is paving new paths between customers and conversions. Nowadays there are many new types of conversions and companies need to recognize the value of each of these. There are lots of options available to market your brand and create engagement amongst multiple screens. Context drives device choice. Brands need to understand consumer behavior and develop a mobile specific strategy in order to drive purchases,” (Read full article)


Company: Jumptap
Location: San Francisco
Company:  Time, Inc.
Location: Los Angeles, CA
Company: 22quared
Location: Atlanta, GA
Company: Activesoft
Location: Waltham, MA
Company: Millennial Media
Location: Chicago, IL

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