Friday, April 5, 2013

Friday 5

Welcome to our Friday 5! Friday 5 is the top five articles we have read during the week and the top five jobs we find in mobile. Browse away!


1. Top metrics for measuring mobile Web usability
Marketers should also analyze visits as a percentage of total traffic to identify where mobile is going in terms of visits and market share as a way to help determine future budgets. Another helpful metric for determining budgets is mobile revenue as a percentage of total revenue. (Read full article)

 2. Why Retailers Should Move to Their Own Mobile Apps
For a comparison, consider that overall app usage grew about 132 percent in that same period, meaning that retail shopping apps grew at about four times the average. Mobile apps from retailers also had nearly double the usage growth as price comparison applications or purchasing assistance applications, again according to Tech Crunch and Flurry. (Read full article)

 3. Facebook, Twitter Entry Sparks Mobile Ad Spend Explosion To $7.29 Billion This Year
Facebook has quickly become a powerhouse in the space, now standing as second only to Google in mobile ad revenues. eMarketer is showing that the social network earned over $390 million in mobile ad revenue in 2012 and expects it to more than double to about 965 million this year. Likewise, Twitter -- which is right behind Pandora as the fourth-largest mobile revenue generator -- earned just under $135 million in 2012, which will almost double to $264 million in 2013. (Read full article)
  4. A Brief History of “Facebook Phone” Rumors
For several years now the blogosphere has periodically reported the rumored existence of a handset from the social networking giant, but with the exception of a couple of unofficial handsets optimized for Facebook, such a product has yet to appear. (Read full article)
  5. Hashtag targeting comes of age, driving mobile marketing opportunities: report
The results show that 70 percent of consumers who clicked on its ad ended up watching the full advertisement from beginning to end, pointing to the influence hashtags can have on viewing. (Read full article)


Company: Draftfcb Chicago
Location: Chicago, IL
Company: Celtra
Location: Boston, MA
Company:  TuneIn
Location: Los Angeles, CA
Company: Yahoo!
Location: San Francisco, CA
Company:  Bluecava
Location: New York, NY

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