Friday, November 15, 2013

Event Recap: Mobile Marketer's Mobile Women to Watch 2014

Mobile Marketer presented its first Mobile Women to Watch 2014 Summit on Tuesday, Nov. 5 in New York. Just over 100 attendees joined the Mobile Marketer team to listen to female executives from Ford, Macy’s, Gilt Groupe and others discuss their mobile strategies, as well as the opportunities and challenges that women face in mobile marketing today.

Keynote sessions were comprised of topics such as implementing mobile as a CRM tool, closing the gap between channels, bringing mobile to a brand’s forefront and using the mobile platform as a sales-driving force. Additionally, the program included two gender-focused panels that surrounded climbing the executive ladder in mobile and becoming one’s own best advocate.

The event also honored Mobile Marketer’s fifth annual Women to Watch list, recognizing 25 women in the mobile industry who are set to make a difference in the field in the year ahead. To view the day’s full agenda and download keynote presentations, please visit