Thursday, January 2, 2014

Women in Wireless & Mobile Monday team up for first event of 2014!

Women in Wireless and Mobile Monday are teaming up to provide an evening event about the expanding role of mobile advertising and marketing.

As mobile marketing continues to gain prominence in the marketing industry, there now are a broad range of options including banner ads, in application advertising, rich media and video ad units, rewards advertising, gaming strategies, loyalty programs, QR codes and more.

We’ll hear from brands that have been willing to experiment to see what approaches work best for their target markets.

Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue
Nick Bogovich, Executive Director, Mobile, GSN Games
Gabriella Buerman, Mobile Product Marketing Manager, Rue La La
Jonathan Tatlow, SVP of Connections Planning, Digitas
Introduction by Kevin Wiant

Location: District Hall, 75 Northern Ave, Boston, MA 02210
Time/Date: Monday, January 13, 2014. Doors open at 6pm. Main event begins at 7pm.
Register here.

Co-hosted with Mobile Monday.

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